Pedal Me Beats Apple for Customer Trust in London
Pedal Me Customers Have Spoken: An NPS of 62
At Pedal Me, we have always believed that delivery should be personal, reliable, and something people feel proud to support. Now we have the numbers to prove that our customers agree. Our Net Promoter Score (NPS) is 62, placing us firmly in the excellent range and well above most companies in the delivery and logistics industry.
What is Net Promoter Score (NPS)?
NPS is one of the most trusted ways of measuring customer loyalty. Customers are asked a simple question:
“On a scale of 0 to 10, how likely are you to recommend this company to a friend or colleague?”
Promoters (9–10): enthusiastic supporters who actively recommend us
Passives (7–8): satisfied but less vocal customers
Detractors (0–6): unhappy customers who are less likely to recommend
The score is calculated by subtracting the percentage of detractors from the percentage of promoters. The result can range from -100 to +100.
An NPS of 62 means a clear majority of our customers are not just satisfied, they are highly likely to recommend Pedal Me to others.
How Pedal Me Compares
To put our score in perspective:
The logistics and transportation industry average usually sits in the 30s or low 40s. Pedal Me’s 62 is significantly above this benchmark.
In the food delivery sector, NPS is often neutral or even negative, reflecting common frustrations with late deliveries or inconsistent service. Uber Eats, for example, has been recorded with a negative NPS in recent samples. Deliveroo is closer to neutral.
Some of the most trusted consumer brands globally, such as Amazon, regularly post NPS scores above 50. Pedal Me now sits in the same category as these high-performing brands.
When we look at the wider comparison, Pedal Me’s NPS of 62 puts us ahead of Apple and within touching distance of John Lewis, a household name that has long set the standard for customer trust and service in the UK. For a London-based delivery service to be ranked alongside such prestigious brands says everything about the loyalty and confidence our customers place in us.
Why Our Customers Rate Us So Highly
We believe our strong NPS reflects three key things:
Human service. Our riders are trained professionals who customers can trust to handle deliveries with care.
Reliability. Businesses and customers know they can count on us to deliver on time.
Sustainability that matters. By using e-cargo bikes across London, we provide a cleaner and more efficient alternative to vans. Customers feel good about choosing us because their delivery has a positive impact on the city.
Pedal Me is not just moving items from A to B. We are creating a delivery service that customers trust, businesses depend on, and communities support.
Thank You to Our Customers
This score belongs to everyone who uses Pedal Me. To our customers, thank you for trusting us with your deliveries. To our business partners, thank you for believing in a different way of doing logistics. And to our riders, thank you for being the face of Pedal Me and keeping our service personal and dependable every single day.
Looking Ahead
We will continue listening to feedback and working hard to make Pedal Me the most reliable and sustainable delivery service in London. NPS is more than a number, it is a reminder that when people believe in what you do, they share that story with others. That loyalty is the best endorsement we could ever ask for.
